Released on = November 21, 2006, 4:52 pm

Press Release Author = Vijay

Industry = Telecommunications

Press Release Summary = Bluetooth Marketing arrives in Romania

Press Release Body = Bluetooth Marketing arrives in Romania

ValueFirst launches BEST at the ZileleBiz 2006 mega event

Bucharest 23 - 27 Oct, 2006: ValueFirst Messaging, a leading MVNO for Data Services
with over 600 enterprise clients, launched ValueFirst BEST (Bluetooth Empowered
Selling Technology), its latest addition to an already strong suite of mobile
messaging tools like Speed, VelocityPlus and AirMail, which empower enterprises and
SMBs to communicate between varied back-end IT systems and mobile handheld devices
via SMS over GSM/CDMA networks.

ZileleBiz 2006, the most well-known business event of the year in Romania, in its
5th Edition; offers a meeting place for over 5000 participants - important
enterprisers, business men, decision makers, as well as many other investors in
search of new business opportunities.

Business Media Group, BMG appointed ValueFirst Messaging as the official Mobile
Messaging Partner for BizDays 2006, an event whose Principal Sponsor was Romania's
largest GSM operator, Orange Romania. "BizDays offered us the best platform to
introduce ValueFirst BEST, a new age, new media, selling tool that the marketers
world over have been waiting for ever since Bluetooth became popular among mobile
handset manufacturers and users", Mr. Vijay Shukla, Country Head, ValueFirst
Messaging, said speaking on the topic of Mobile Messaging for Enterprises and the
future of MVNOs, on day three which focused on trends in IT and telecommunication
sectors..

The event saw over 5000 people downloading promotional, videos & images opt-in
through Bluetooth, to promote the Home & Office Expo 2006 running concurrently at
the World Trade Center in Bucharest, as part of the BizDays 2006 event. More than
600 participants also participated in sending a interactive SMS to receive
promotional SMS as auto response; again through opt-in.

A complex and wel-organised event, ZileleBiz includes 20 conferences and over 80
workshops and case studies. Each day is dedicated to a specific industry and
approaches subjects that will facilitate the interaction of the participants, the
exchange of ideas and also the presentation of business opportunities.

About ValueFirst
ValueFirst, a leading MVNO (Mobile Virtual Network Operator) of enterprise mobile
data services decided to aggressively target the channels as the analysis done by
the company showed that there is a huge potential of SMS based services in the SME
and SOHO segment in India. India's mobile industry is witnessing the highest growth
in the world with over 100 million people communicating using mobile phones at
present. As a consequence SMS based mobile messaging is being increasingly adopted
by Indian business as a new channel of communication with the employees and the
customers.



Web Site = http://www.vfirst.com

Contact Details = Contact Details:
ValueFirst Messaging Pvt. Ltd
B-17, Sector 32,
Gurgaon Instituitonal area
Gurgaon 122001, Haryana.
Tel: +91 124 4042538
Fax: +91 124 4042539
Email: info@vfirst.com
http://www.vfirst.com